Many companies are already on the market longer than it gives the Internet and search engines. They now face the challenge of their corporate website for search engine optimized in hindsight, emitting more or less reached its limits. Entrepreneurs have at this point opportunities must be seized. Especially when it comes to choosing a name, so goes the company name. A company name should therefore be tailored not only to the clientele, taking into account existing trademark or other intellectual property rights, but respect issues in the field of search engine optimization. It is now widely recognized that plays the anchor text – that is, the linked text – links to the positioning in the search engines an important role. Is now a relevant keyword, such as management consultancy, advertising agency or print shop, the company name has the positive effect on the positioning of its site in search engines. After all, organizations or other entities, nor anything about the link exchange orhave heard other SEO techniques, link to other Web sites primarily with the name of the company. To include these links already set willingly, automatically relevant keywords. Even the large catalogs, especially the DMOZ, use the distortion of businesses the company as a title, which is then linked well. Thus, it is also better here, his consulting firm “Meier Consulting Ltd” as simply “nominate Meier GmbH”. Of course one should not forget in all due respect to SEO aspects of the suitability in commercial transactions. Yards of company names such as “UMV Professionals in Marketing and Sales Ltd.” may certainly be well managed with search engines, but they are only comprehensible to customers and partners.