Cinergy Health Search engine optimization can be an incredibly effective tool for customer acquisition. Some SEOs put in their own projects solely on search engine optimization and make a fortune. For most companies, of course, a healthy marketing mix best adapted. Professional Search Engine Optimization but must be not only a one-sided marketing tool. Even offline advertising can combine clever optimizer that. It could, for example, a large organization have sought, which has a very old and “strong” site. Google loves these sites because they have a Trust, are also considered very trustworthy. So if a link from such a page pointing to your website, you will see a boost significantly forward. Your search engine optimizers now agreed with this organization an action and links are placed on your site where you can find out more about the campaign. Now, the big drum is moved, both online and offline, for example in the regional daily newspaper. ThanResult, many other Web sites, home pages, news sites and blogs mainly on your company left. After a successful campaign the entire success story is, of course, rolled again, again online and offline. As a result, they have collected many links, on the one hand greatly improve your ranking with search engines, and probably still apply to the other in months and years to bring traffic to your website. In addition, you still have made a lot of potential new customers to your business. This is just one example of how professional search engine optimization in the marketing mix may be associated with other instruments. Here search engine optimization, SocialMediaOptimisation and online and offline public relations are connected with each other. Professional search engine optimization or online marketing is often in the mix is most effective.