Roland Berger placed as thought leader before most competitors McKinsey & company and Boston Consulting Group. The Roland Berger flagship think: act makes all the difference. “When it comes to the positioning of Roland Berger as a thinker, sees the London think – tank White Spaces” after his latest international study for the first half of 2010 on Roland Berger place 4 of the 25 largest professional service organizations from McKinsey and Boston Consulting Group. White Space analysed every six months on their thought leadership performance 10% of about 15,000 published articles, interviews and blogs of professional service organizations. “The international award-winning Roland Berger publication family think: act” (www.think-act.info) has a significant share of the positioning of Roland Berger as a thought leader. Publications (think: act, think: act CONTENT, think: act BOOKS) are aimed at international top decision-makers from business, science and politics. The magazine think: act is published 3 to 4 times a year.
Thematically focused the magazine on new and globally relevant ideas and perspectives with emphasis in the fields of management, strategy and leadership. Exclusive interviews with internationally recognized CEOs and celebrities are an integral part of the magazine. The publications are not primarily designed to carry the messages of the consultant on the target group. The publications themselves are already a good part of the message”, says Torsten Oltmanns (de.wikipedia.org/wiki/Torsten…), partner and global marketing director of Roland Berger. “” “This approach has the magazine think: act already tabled a number of international media awards: Astrid Award”, the mercury Excellence Award”and several times the prize of best of corporate publishing award”. The next edition of the think: act magazine will end November 2010 Roland Berger Strategy consultants, founded in 1967, is a leading strategy consultancies. With 36 offices in 25 countries, the company is successfully active on the world market.
2,000 employees have an agency fee turnover of 616 million euros in 2009 generates. The strategy consulting is an independent partnership exclusively owned by around 180 partners.